Let’s face it, engagement is the key to why your posts are seen and spread through Facebook. Without engagement, your message quickly dissipates, thanks to Facebook’s algorithm “EdgeRank,” and gets lost in a sea of posts, never to be seen by that one person who might be interested in your product or service.
In other words, if your posts aren’t inciting conversation and “likes,” then your message is falling short of delivering to its potential.
But, there are ways you can instantly increase engagement on Facebook, and start getting your message to the people that need to see it.
Below are three of the most vital things to engagement when posting on Facebook:
1. Attach pictures to your message.
Researchers have found that posts on Facebook can increase anywhere from 10 to 60% when accompanied with pictures. We attach important messages to pictures often, in the hopes that visual stimulation can grab one’s attention long enough to read the words. Pictures attached with messages also allow the reader to be drawn into your post through two different forms of stimulation, reading and viewing. Increasing the chances of your post garnering engagement.
However, it is important to remember that when you post pictures, avoid the trap of being caught up in, what we call, “the MySpace effect.” Harkening back to the, pretty much, dead social media site, in which people would post glittery messages filled with quotes that served, in all actuality, no purpose. People still post “quotable” pictures to much success, but getting any kind of business-related activity as a result is not going to happen.
2. Engagement involves you, too.
Getting likes and comments on your posts is an awesome feeling, but ignoring them like a “rock star” is detrimental to your business.
1.) There are very few people, mainly with the last name Kardashian and Bieber, that can get away with completely ignoring the public. People want to be recognized and interacted with for the most part, so take a little time to respond to them.
2.) Responding and liking on your posts actually brings your picture back into the newsfeed on Facebook. Yes, you heard that right, Facebook’s new algorithm takes old posts that have been commented or “liked” recently, and throws them back into the main ring. Giving your post a second life, and another opportunity to be seen by others.
3.) Engagement tells Facebook’s EdgeRank that people are interested in what you have to say. If EdgeRank thinks yours fans are uninterested, it won’t show them your posts. Keeping people involved manipulates this algorithm and gets your message to the most people.
3. No one is interested in the uninteresting.
In an honest world, we would admit that almost half of people on Facebook at any given time would describe their current state as “bored.” But, this is a good thing, this means people are searching for some form of stimulation.
If you think of your social media post as a “cold pitch,” few times would you be so lucky to have your audience be completely open to interaction, but essentially that’s what you get on Facebook. They are at your office, waiting and WANTING to read something great from your company.
So why disappoint them? Work hard and plan out your posts. Don’t take these opportunities for granted, and post quality content. People want to press like, all you need to do is give them a reason.
Take this advice, try it out, and let us know what happened on our Facebook page.
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