Before you continue reading, I will make this one point abundantly clear: hashtags on Facebook have NO EFFECT on Facebook searches. Facebook’s search engine is not designed to recognize hashtags, and there is no available functionality for searching for interests/posts that are hashtagged on Facebook.
However, if you are interested in a devil’s advocate opinion on why using hashtags on Facebook may be an interesting tactic for attention, read on.
Note: While I do not condone this as a particularly amazing, or effective, long-term idea, I do often like to experiment with the psychological aspects of social media. In that realm, we say go for it and see what happens.
On Facebook, quick-hitting content rules the land of elevator pitches and headlines. Which is exactly why I propose hashtags could be valuable in “heavy content” situations, or Facebook posts that are longer than 70 characters. In which, studies have shown that people have a greater tendency to skip over posts of that length on social media.
And why could hashtags attract readers to longer posts?
Because people associate hashtags with the organization of main ideas and referencing of subjects. Therefore, attaching a hashtag to your lengthy post tells the reader, in one quick and simple word, what the hell your post is all about. And, if it’s a topic that entices them, they may just read what your babbling about.
Hashtags have transcended Twitter and stretch far beyond their basic functionality of searches. They are the headlines and teasers of social media. They are, for lack of a better term, the “money shot.” And, while using hashtags on Facebook is not the most popular of ideas, which is why I stress MODERATION in their use, they do bring attention to your post and help quickly summarize why someone should read what you’re posting.
Try them out in certain situations and see if your post gets more interaction.
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